MBA III SEM BU BHOPAL
IASSCOM FORTUNE INST OF TECHNOLOGY BHOPAL


BARKATULLAH UNIVERSITY, BHOPAL Revised Syllabus for MBA (Full Time) Semester-III With Effect from Session 2019-20 “BUSINESS POLICY & STRATEGIC MANAGEMENT"


UNIT 1: Business Policy & Strategic Management: Concept of Strategic Management, Concept of Strategic Planning, Mission, Vision and Values of a Business Organization, Importance of Business Policy, Types of Policies, Corporate Culture.

UNIT 2: Environmental Scanning: External and Internal Environmental Scanning, Industry Analysis, Concept of Value Chain, Resource Based View, The Industry Cycles, 4P Strategy Concept and Porter's Competitive Model, SWOT Analysis, Value Chain Concept.

UNIT 3: Strategy Formulation: Situational Analysis, Corporate Strategy, Directional Strategy, Growth, Stability and Retrenchment Strategy, Levels of Strategy.

UNIT 4: Strategy Implementation: Implementation Challenges, Resource Allocation, Design Thinking, Red Oceans Vs Blue Ocean Strategy, Business Model Innovation, BCG Matrix, GEC Model.

UNIT 5: Strategy Evaluation & Control: Measuring Performance, Balanced Score Card, Contingency Planning, Strategy Auditing, Difference Between Strategic Control and Operational Control. 



BARKATULLAH UNIVERSITY, BHOPAL Syllabus for MBA (Full Time) Semester-III With Effect from Session 2019-20 “DECISION SUPPORT SYSTEMS AND MANAGEMENT INFORMATION SYSTEM”


UNIT 1: Management Information System: Basics; System Concepts; System Entropy; Subsystems - Basics, Decomposition/Simplification; System Types; Value of Information.

UNIT 2: Frame Works - Major Trends And Applications Of Information Technology; System Analysis & Design: Systems Development Methodologies - SDLC & Prototype Approach, Case Study.

UNIT 3: Managerial Decision Making : Decision Basics; Decision Types; Certainty, Uncertainty, Risk-Taking, Decision Making Process; Problem Solving Techniques; DSS Overview.

UNIT 4: DSS - Relevance/Scope/Characteristics/Capabilities/Components; DSS v/s MIS; DBMS : Sources of Data - Data File/Database Environment; Data Models - Relevance of Relational Data Base Design in DSS.

UNIT 5: Dialog Generation System: User Interface. Graphics, Menus, Forms; DSS Generators, DSS Development: Steps in Designing / Identification of Decision), Building of DSS/ Implementation / Performance Testing. 


BARKATULLAH UNIVERSITY, BHOPAL Revised Syllabus for MBA (Full Time) Semester-III With Effect from Session 2019-20 MARKETING MANAGEMENT “CONSUMER BEHAVIOUR”

UNIT 1: Introduction to Consumer Behaviour, Consumer Behaviour and Marketing Strategy, Consumer Involvement and Decision Making.

UNIT 2: Information Search Process, Evaluative Criteria and Decision Rules, Consumer Motivation, Information Processing and Consumer Perception. Concept of Absolute Threshold Limit, Differential threshold limit and Subliminal perception.

UNIT 3: Consumer Attitude Change; Influence of Personality and Self Concept on Buying Behaviour. Models of Attitudes: Tri Component Model, Multi- Attribute Model and Attribution Theory.

UNIT 4: Psychographics and Lifestyle; Reference Group Influence; Diffusion of Innovation and Opinion Leadership Family Decision Making. Characteristics of Culture and their influence on Consumer Behaviour.

UNIT 5: Industrial Buying Behaviour, Models of Consumer Behaviour; Consumer Behaviour Audit; Consumer Behaviour Studies in India. 




BARKATULLAH UNIVERSITY, BHOPAL Revised Syllabus for MBA (Full Time) Semester III With Effect from Session 2019-20 MARKETING MANAGEMENT “ADVERTISING MANAGEMENT”


UNIT 1: Introduction to Advertising : Introduction, functions of Advertising, Advertising and its role in marketing process, Legal, Ethical & Social aspects of advertising; Rural advertising, Integrated Marketing Communication - role and importance.

UNIT 2: Theories & Context of Advertising: Theory of Cognitive Dissonance, Stimulation of Primary and Selective Demand, DAGMAR Approach to Setting Objectives, Advertising and Communication : Process of communication, Wilbur Schramm's Model, Two step flow of communication.

UNIT 3: Elements & Planning of Advertisement: Building of Advertising Programme – Campaign Planning; advertising elements - Message, Headlines, Copy, Logo, Illustration, Appeal, Layout, Advertising Budget, factors affecting advertising budget.

UNIT 4: Types of Media and Advertising Agency: Advertising Media - Meaning, Types, Media Planning, Media Buying houses, Advertising Agency- Introduction, Overview of an Advertising Agency; Departments of an Advertising Agency, Selection, Compensation and Appraisal of an Agency.

UNIT 5: Sales Promotion: Nature and Importance of Sales Promotion; Role in Marketing, Difference between Sales Promotion and Advertising; Tools and Techniques of Sales Promotion; Trade Shows; Designing Sales Promotion Campaigns. 


BARKATULLAH UNIVERSITY, BHOPAL Revised Syllabus for MBA (Full Time) Semester-III With Effect from Session 2019-20 FINANCIAL MANAGEMENT “SECURITY ANALYSIS AND INVESTMENT MANAGEMENT”

UNIT 1: Investment Categories, Various types of Investment Options Operations of Indian Stock Market.

UNIT 2: Government Securities; Non-Security Forms of Investment; Real Estate Investment; Investment Instruments of the Money Market.

UNIT 3: Mechanics of Investing; Markets and Brokers; Investment Companies; Market Indices and Return, Cost of Investing in Securities, Listing of Securities.

UNIT 4: Valuation theories of Fixed and income Securities; valuation of Shares - Theories.

UNIT 5: Stock market Analysis – Fundamental and Technical Approach, Efficient Market Theory: Recent Developments in the Indian Stock market. 


BARKATULLAH UNIVERSITY, BHOPAL Syllabus for MBA (Full Time) Semester-III With Effect from Session 2019-20 FINANCIAL MANAGEMENT “WORKING CAPITAL MANAGEMENT”



UNIT 1: Principles of Working Capital Management: Concept and Importance of Working Capital, Types of Working Capital, Determinants of Working Capital, Principles of Working Capital Management Policy, Estimating Working Capital Requirements. UNIT 2: Accounts Receivables Management: Meaning, Cost of Maintain Receivables, Factors influencing size of Receivables. Formation and Execution of Credit Policy (Credit Standard, Credit Period, Cash Discount, Collection Efforts) UNIT 3: Management of Cash-Motives of holding Cash, Managing Cash Flows, Cash Management Models, Investment of Surplus Funds, Calculating operating cycle. UNIT 4: Inventory Management: Meaning and nature of Inventory, Purpose and benefits of Holding Inventory, Inventory Management Techniques - Determining Stock Levels and Safety Stocks, EOQ, VED and ABC Analysis, Just in time Inventory, Classification & Codification and Valuation of Inventories. UNIT 5: Working Capital Financing: Sources of Working Capital Finance, Determining the Working Capital Financing Mix, New Trends in Financing of Working Capital by Banks.


BARKATULLAH UNIVERSITY BHOPAL Syllabus for MBA (Full Time) Semester III & IV (Specialisation) FINANCIAL MANAGEMENT MANAGEMENT OF FINANCIAL SERVICES



COURSE CONTENTS : UNIT-I Financial System and Markets: Concept, Nature and Scope of Financial Services; Regulatory Framework for Financial Services. UNIT-II Management of Risk in Financial Services; Stock Exchange Operations; Mutual Funds; Merchant Banking Services. UNIT-III Managing of issue shares and bonds-Mobilising of Fixed Deposits-Inter-Corporate Loans. UNIT-IV Other Financial services- Leasing and Hire Purchase; Debt Securitization; · Housing Finance, Credit Rating; Credit Cards. UNIT-V Banking and Insurance; Venture Capital, Factoring for Failing and Bill Discounting, Insurance.

SCHEME OF EXAMINATION: Total Marks: (Internal 20, External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec A: (Short Answers) 4 out of 8 4x8= 32 Marks Sec B: (Essay Type and Cases) 3 out of 5 3x16= 48 Marks




BARKATULLAH UNIVERSITY, BHOPAL Revised Syllabus for MBA (Full Time) Semester III With Effect from Session 2019-20 HUMAN RESOURCE MANAGEMENT “MANAGEMENT OF INDUSTRIAL RELATIONS”

UNIT 1: Industrial Relations: Significance, Objectives, Scope, Approaches, Principles of good industrial relations, Role of State, Employers and the Unions in industrial relation. UNIT 2: Trade Unionism and Industrial Relations: Labour movement, Trade union movement, Development of trade unionism in India, Functions and problems of trade unions, Legal Framework of Industrial Relation. UNIT 3: Industrial Disputes: Causes, Forms, Industrial relations Mechanism in organisation, Works committee, Conciliations, Voluntary arbitration, Adjudication, Employee Discipline, Definition, Causes of indiscipline, Code of conduct, Grievance, Couses, Guidelines for grievance handling. UNIT 4: Worker's Participation in Management: Meaning Significance, Forms, Collective Bargaining, Significance, Principles, Process, Growth and development, Composition and functions, Wage Policy Objectives and Administration. UNIT 5: Employee health, safety and security: Significance, Programmes, Employee Counseling: Significance, Types and Process, Conflict management: Types of conflict episode, management of conflict, Quality circle: Objectives, Techniques, Employee relations & technological change,

BARKATULLAH UNIVERSITY, BHOPAL Revised Syllabus for MBA (Full Time) Semester-III With Effect from Session 2019-20 HUMAN RESOURCE MANAGEMENT "MANAGEMENT TRAINING AND DEVELOPMENT”

UNIT 1: Training : Meaning of Training and Development, Basic concepts of training in an Organization, Role, Responsibilities & Challenges of Training managers. UNIT 2: Training Functions : Organization & Management of training Functions, Systematic Approach to Training, Training process, Training Need Assessment - Components of Training Need Assessment (Organizational, Task / Job Needs and Person Analysis), Classification of Training needs - Democratic needs, Diagnostic needs, Compliance needs, Analytical needs, Action Research. UNIT 3: Process of Learning in Training: Instructional Objectives & lesson Planning - 5E Instructional Model, Learning process, Learning Objectives (SMART) Training Climate & Pedagogy. UNIT 4: Training Modules: Developing training modules - Steps, Training methods & Techniques – On-the-job & Off-the-job Training methods, Facilities planning (Space & Design), Training Aids & Training Communication. UNIT 5: Training Evaluation: Principles, Criteria, Techniques, Tools, Levels & models for Training Evaluation. Training & development in India, Roi of training.

BARKATULLAH UNIVERSITY, BHOPAL Syllabus for MBA (Full Time) Semester III With Effect from Session 2019-20 BANKING AND FINANCIAL SERVICES MANAGEMENT “MANAGEMENT OF BANKING AND INSURANCE INSTITUTIONS”



UNIT 1: Commercial Banking, Banking Operations, Regulatory and Legal Framework, Commercial Bank's Financial Statements and Analysis, Other Lending Institutions. UNIT 2: Marketing and Distributions Channels Risk Management, NPA Management, Asset Liability Management, Managing Credit, and Liquidity & Interest rate risk, Managing Risk with loan Sales and Securitization UNIT 3: Commercial Banking, RBI, Regional Rural banks, Cooperative Credit, Development Banking, Investment Banking, Plastic Money, Modern Banking, Bancassurance. UNIT 4: Principle of Insurance Meaning & nature of insurance, types of Insurance, Regulatory framework of Insurance Sector in India, Insurance Companies in India-LIC-working and Operations, GIC-working and operations, Insurance sector reforms. UNIT 5: Insolvency, Solvency Ratings and Solvency Regulations, Insurance Pricing, Commercial Insurance Contracts, Automobile Insurance, Life Insurance and Annuities, Retirement plans, Social Security.

SCHEME OF EXAMINATION: Total Marks: (Internal 20, External 80) = 100 Marks PATTERN FOR EXTERNAL EVALUATION: Sec A: (Short Answers) 4 out of 8 4x8= 32 Marks Sec B: (Essay Type and Cases) 3 out of 5 3x16= 48 Marks 


BARKATULLAH UNIVERSITY, BHOPAL Revised Syllabus for MBA (Full Time) Semester-III With Effect from Session 2019-20 BANKING AND FINANCIAL SERVICES MANAGEMENT “FINANCIAL PLANNING AND WEALTH MANAGEMENT"

UNIT 1: Financial Planning Overview-define personal financial planning, wealth management, Financial planning Process, Concepts in economics and Finance. UNIT 2: Insurance Pricing and Premium-Risk Analsis, methods of handling Risk, Regulatory Types of insurance products. UNIT 3: Retirement Planning-employee benefits and superannuation benefits, process, Provident funds and pension schemes, Regulations. UNIT 4: Traditional Investment Planning-fixed income instruments, Mutual Fund products, equity market, Derivatives, Commodities, Real Estates. Alternative Investment-art, antiques, Hedge Fund, We-alth Management-Process, Role of Wealth Manager. UNIT 5: Taxation Planning-Indian tax system, Indian direct Tax Structure, Tax compliance matters, Estate Planning-Overview, Process, methods.


BARKATULLAH UNIVERSITY, BHOPAL Revised Syllabus for MBA (Full Time) Semester-III With Effect from Session 2019-20 RETAIL MANAGEMENT “RETAIL CONCEPTS & PRACTICES”


UNIT 1: Introduction to Retail Management, the concept of Retailing, Economic significance of Retailing, Nature, Scope, Functions of Retailers, Retailing scenario in India. UNIT 2: Indian and Global Retail Environment, the evolution of retail in India, the rise of the retailer, challenges and changes impacting retail development in India. UNIT 3: Retail Formats, Retail Models and theories of retail development, the future of retailing. UNIT 4: Organization Designs and Structure in Retail, Human Resource Management in Retail. UNIT 5: Space Management, Factors Affecting Store Location, Retail Trade Area Analysis, Layout and Design. 


BARKATULLAH UNIVERSITY, BHOPAL Revised Syllabus for MBA (Full Time) Semester-III With Effect from Session 2019-20 RETAIL MANAGEMENT “MARKETING CONCEPTS IN RETAIL MANAGEMENT”


UNIT 1: The Retail Market Segmentation and its benefits, Targeted Marketing efforts, Positioning decisions and Consumer behaviour in retail marketing. UNIT 2: Merchandise Management, activities of a Merchandiser, Retail Merchandising Management Process, Evaluating Mercantile performance. UNIT 3: Supply Chain Management in Retailing, Technology in Retail, E-Tailing. UNIT 4: Retail Marketing Mix, Retail Pricing policies and techniques, Retail Communication mi x, Role of Advertising, Sales Promotion, Public Relations and Personal Selling in Retailing UNIT 5: Customer Relationship Management, Building and Sustaining Relationship Management in retailing. Servicing the Retail Customer. 


SCHEME OF EXAMINATION: Total Marks: (Internal 20, External 80) = 100 Marks PATTERN

FOR EXTERNAL EVALUATION: Sec A: (Short Answers) 4 out of 8 4x8= 32 Marks Sec B: (Essay Type and Cases) 3 out of 5 3x16= 48 Marks



IASSCOM
WE LOVE INNOVATION