About Us

About the Brand:

Founded in 1998 as a menswear brand, “Mufti” focused on providing progressive fashion to its customers.

The core belief of the brand is innovation and originality thereby giving its customers a product that is ‘different’.

Since its inception, Mufti has evolved as a brand that offered casualwear strongest in the shirt and denim categories; to one that now offers a range of T-shirt, outerwear, blazers and some accessories also.

In the year 2013, Mufti saw the launch of a new line of products, “Mufti Mogul”. As its name suggests, the focus for this collection is smart evening wear.

“Mufti” – Its origin

Derived from Colonial India’s armed forces, ‘mufti’ is a term used for casual dressing, as opposed to wearing a uniform.

Keeping the brand’s casual wear in focus, this saw the genesis of the first tagline; “Mufti – anything else is uniform.”
With the growth of the brand and market over the years, the current tagline was reinvented;“Mufti – alternative clothing.”

About the Company:

Marketed and distributed by Credo Brands Marketing Pvt. Ltd., Mufti was the brainchild of Mr. Kamal Khushlani, founder and CEO of the company.

With an experience of over 20 years, Mr. Khushlani built the company from ground up. His vision and aim for the company has always been to build the first global fashion brand with Indian roots.

Brand Presence:

Currently, the brand is available in approximately 200 EBOs, 1100 MBOs and 200 stand-alone stores pan India.

("MUFTI", "we", "our", "us") and its subsidiary companies respect the privacy rights of its online visitors ("you", "your", "yours") and recognize the importance of protecting the information collected about them. We have adopted a corporate wide Privacy Policy that guides how we collect, store and use the information that you provide us with. 

If you are under 18, we require that you inform a parent or guardian about “Credo Brands Marketing Pvt Ltd. (Mufti)” as Privacy Policy and Terms and Conditions as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering or placing an order with “Credo Brands Marketing Pvt Ltd. (Mufti)”. 

The following information is provided by “Credo Brands Marketing Pvt Ltd. (Mufti)” to enable our online visitors to be fully informed of our Privacy Policies. By visiting www.muftijeans.in, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions. 

This Privacy Policy does not apply to websites maintained by other companies or organizations to which we link and “Credo Brands Marketing Pvt Ltd. (Mufti)” is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organizations before submitting your details.

The Policy does not apply to the procedures and practices followed by entities that are not managed, owned or controlled by