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Positioned below the TUV300, Mahindra’s aggressively priced KUV100 marks induction of the low priced SUV space in India. Not that low priced SUVs were not around, but the takers were less and so the options available were just handful. More so, the choices in this ignorant or almost non-existing segment were not worthy enough to skew attention of potential buyers from compact SUVs to the rather low priced meagrely equipped UVs.

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