Insert Emoticons
Insert Emoticons
Insert Emoticons
In the words of Rana Kapoor “The reason behind naming the Bank ‘YES BANK’ was my firm belief that our Bank's differentiation begins with its service and trust mark 'YES'. 'YES' represents our true spirit of becoming a high quality, customer centric, service driven, Indian Bank.”
YES BANK has pursued a differentiated branding strategy in line with its objective of becoming the Best Quality Bank of the World in India. The foundation of this strategy lies in the name "YES", which underlines the twin ethos of service and trust and the promise to deliver a truly delightful and unprecedented Banking experience to all customers