Founded in 1978, the WFDSA is a non-governmental, voluntary organization globally representing the direct selling industry as a federation of national Direct Selling Associations.

Direct selling involves the marketing of products and services directly to consumers in a face-to-face manner, away from permanent retail locations.

Our membership consists of more than 58 national direct selling associations and one regional Federation, with one delegate from each association, as well as a number of regional and global officers, serving as the Board of Directors.

WFDSA’s membership consists of 59 national Direct Selling Associations and one regional federation – Federation of European Direct Selling Associations (Seldia).

Full Membership in the Federation allows you to name a representative of your association to serve on the WFDSA Board of Directors. The Board meets once per year and usually meets in conjunction with the United States Direct Selling Association’s (USDSA) annual meeting.

The WFDSA affiliated national DSAs are located in the following countries: Argentina, Australia, Austria, Bolivia, Brazil, Canada, Chile, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Korea, Latvia, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, Russia, Singapore, Slovenia, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom and United States.

Provisional Members are located in the following countries: Costa Rica, Dominican Republic, El Salvador, Honduras, Israel, Panama, Romania, Uruguay and Venezuela.

If your DSA is not a member of the WFDSA and is interested in applying for WFDSA membership, you must submit the following documents: a) Letter of application listing its founding members and their contact details, executives' names, etc; b) Constitutive Act of The Association of Direct Selling Companies; c) Association's Statute or Bylaws; d) Codes of Conduct adopted by the association with a minimum requirement to conform to the WFDSA World Codes of Conduct , please refer tohttp://wfdsa.org/world_codes/?fa=code; The description of the DSA's Codes compliance/enforcement process, please refer to http://wfdsa.org/world_codes/?fa=complaint; DSA's pledge to abide by the WFDSA Codes of Conduct; and f) A written complaint handling procedure, for reference, please refer to the WFDSA's complaint handling procedure located at: http://www.wfdsa.org/world_codes/?fa=complaint.

Once your membership materials have been submitted, WFDSA legal counsel will review the received documents and in case they are complete, acceptance into membership will be decided by a majority of vote of the Board of Directors that consists of one representative from each member direct selling association. If some documents are missing, the DSA will be asked to submit the missing documents.

WFDSA membership dues are based on the following: a) $5 Billion Annual Retail Sales and Above- $5,000; b) $2.5-5 Billion Annual Retail Sales- $1,000; c) $1-2.4 Billion Annual Retail Sales- $750; d) $250-999 Million Annual Retail Sales - $500, e) Up To 249 Million Annual Retail Sales - $250.

Once your DSA membership is approved, WFDSA provides various technical and financial support to its member DSAs, which your national DSA can benefit from.