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  • Category: Food
  • Tags: #Tansen Blues
    • Last updated January 27, 2016
    • 0 comments, 488 views, 1 like, 0 followers, 1 Fans/Followers/Members
  • C 6 - 10 Dharampal Satyapal (DS) Road Sector - 67, Noida – 201309 India. - Get Directions

Group Overview

Dharampal Satyapal Group, a rapidly growing multi-diversified conglomerate with a turnover of more than Rs.6500 crores, has a strong presence in high growth sectors such as F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging, Agro Forestry, Rubber Thread and Infrastructure. The Group has further strengthened its presence in the F&B category by entering into Dairy and Confectionary segments.

Founded in the year 1929, DS Group has remained committed towards creating premium quality products and has been credited with several breakthrough innovations over the last eight decades. The product range of DS Group has evolved magnificently over the years and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction.DS Group has more than 24 manufacturing units spread across Delhi, NOIDA, Himachal Pradesh, Assam and Tripura to generate its wide range of products. From an assorted range of F&B products to idyllic hospitality ventures; from splendid manufacturing units of Flexi Packaging to sprawling plants for Rubber Thread production; the legacy of DS Group has indeed come full circle with the success of all its diverse endeavors. 

DS Group has established and maintained its market leadership in the chewing tobacco segment, with brands like ‘Baba’ and ‘Tulsi’. The Group got into the mouth freshener category with Rajnigandha - world’s largest selling premium Pan Masala and expanded the category with Tansen and Meetha Maaza, which have become the preferred choice of connoisseurs around the world. Tansen and Rajnigandha recently extended their product offering by adding Tansen Blues, the non-saffron variant and Rajnigandha Clove, the clove flavoured pan masala respectively. ‘Rajnigandha Silver Pearls,’ the saffron blended, silver coated cardamom seeds is also a recent addition to the mouth freshener category. 

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