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Mysore Saree Udyog is a family business started by Late Mr. Pukhraj S Talera in the year 1932 dealing with bulk supply and manufacturing of real gold threads or popularly known as Jari or Zari. During the next few decades, with constantly changing market trends, Mr. Pukhraj S Talera continued to innovate by diversifying into wholesale of silk yarn and silk fabric, and subsequently, into Retailing.
Mysore Saree Udyog opened its retail showroom in 1982 with a clear intent to root itself in the rich Indian traditional ethnic fashion business. Backed by a strong design team, a unique concept and great pricing, Mysore Saree Udyog established a flourishing retail business through its offer of Sarees, Salwar Kameez Dupattas, Kurtis, Lehengas, Ready to Wear Blouses, Fabrics, Home Furnishings, Accessories and many more. MSU is associated with the best weavers and artisans for products from across the country to provide the best of Indian craftsmanship under one roof.
Today, Mysore Saree Udyog is one of the major attractions of Bangalore, patronized by a large international customer base including many famous socialites, actors and actresses under the competent leadership of Kamlesh P Talera and Dinesh P Talera ably assisted by Anil M Sancheti and Aditya P Talera.
Vanity Fair- Germany, the famous fashion/lifestyle magazine identified Mysore Saree Udyog as one of the top-10 must-visit shopping destinations in the world. MSU is also one of the few brands certified by Silk Mark Organization of India for authentic quality of silk.