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Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani,(formerly known as And Design India Limited) is one of India's leading fashion houses today. A well-recognised, well-respected and well-loved name. The company owns and operates three brands with three extremely distinct identities. AND with its line of chic, contemporary western-wear for women, Global Desi – a young, free-spirited, vibrant line of boho-chic ensembles and the Anita Dongre label offering breathtaking, curated looks in bridal, couture, pret, menswear and handcrafted jadau jewellery (Pinkcity).
Today, HOAD has a widespread reach that extends not just across the country, but beyond the borders as well. Within India, the network includes well above 600 points of sale with more than 165 exclusive brand stores and over 450 multi-brand large format stores in 65 cities. Globally, HOAD marked its presence in Mauritius with the launch of its first international Global Desi store in 2013, followed by the grand opening of a flagship store of all 3 brands in November 2014.
2013 was a momentous year for HOAD. Not only did the company establish its international presence, but it also became the first fashion house in India to be invested in by General Atlantic, a leading global growth investment firm. HOAD's Board of Directors is now strengthened by Sandeep Naik (Managing Director, Mumbai) and Shantanu Rastogi (Principal, Mumbai) along with Anita Dongre, Meena Sehra and Mukesh Sawlani.
Following the successes of 2013 were the landmark achievements of 2015. In March 2015, Milind Sarwate, Former Marico Group CFO, joined the board as an Independent Director. In April 2015, the company shifted its design headquarters to the serene, green hills of Rabale in Navi Mumbai. The new, ergonomically-designed building is a reflection of everything that the company stands for and believes in. Earth-friendly, animal-friendly, work-friendly - the special architecture of this green space uses air, water and sunlight in the most efficient and economical manner, creating a work environment that is completely in sync with the natural environment.
Shortly after this move, House of Anita Dongre Limited launched a beautiful new label, bringing to life a long-cherished dream. The industry witnessed the unveiling of Anita Dongre Grassroot – a brand that seeks to revive the heirloom craft traditions of India and fashion them into contemporary tales. With its motto of 'revive-empower-sustain', this is a tribute to the hands of history.
Over the years, House of Anita Dongre Limited has grown from strength to strength - embracing change, redefining fashion, setting trends and making a difference. believes that fashion plays a defining role in enhancing a person's confidence and sense of self. Which is why the HOAD labels seek to create designer wear that leaves unforgettable impressions on the world, and yet, is versatile enough to transcend people, places and occasions. A line that effortlessly fuses a variety of styles, silhouettes and designs to offer customers a fashion that is global chic. And that adapts to every lifestyle. Anita believes in preserving the rich heritage of India in the Anita Dongre label. She works closely with the traditional artisans to create exquisite ensembles and gorgeous handcrafted jewellery – as she pays homage to the supreme craftsmanship of India. House of Anita Dongre stands for a simple, beautiful thought – fashion is for everyone, everyone has a fashion.Global Desi is an India-inspired young, colourful, boho-chic brand with global appeal. Any woman wherever in the world she may be – who loves, lives and breathes the vibrancy of Indian prints and influences will find a little bit of herself in this label. The Global Desi collection is predominantly India-inspired and delves deep into our rich heritage of colours, textures and prints to combine them to create international appeal. Launched in 2007, the brand is currently available at exclusive brand outlets and multi brand stores across the country. Global Desi opened its first outlet in Mauritius in 2013.It is the season of high noons' and magical sunsets, as summer brings new meaning to both style and comfort. Discover joy in the little things while you embark on an all-new trend crusade with Global Desi's Summer 2016 collection. Add a fun flouncy feel to the carefree times as you sit back, give in to the moment and banter with the sun, watch colors paint the breeze, and catch the clouds create magic. Shape this glorious spell in the season's bohemian wave and #BeYourOwnSunshine as Global Desi launches its Summer collection.