The brand showcases the largest collection of Solitaire jewellery set in gold accross all categories of jewellery

Parag Agrawal – Managing Director, Fiona Solitaires says: “It feels proud as our journey of first introducing Moissanite as an innovation to India began 11 years back. We truly believe that Diamonds are a bad investment primarily because you practically never sell your diamond solitaires. But Moissanite solitaires on the other hand give you choice of using variety of solitaires since they cost only 1/10th of the diamond solitaires. Moreover Moissanites are such close match to diamonds that only a laboratory can tell the difference from diamonds – NO ONE ELSE!”

Co-founded in the year 2004 by two brothers Saurabh Agrawal and Parag Agrawal, Fiona Solitaires now ranks as the most premium jewellery brands in India.

After building up a strong dealer’s network all across India in 4 years of distributorship from the year 2004, Fiona Solitaires envisioned the need to reach to the end customers which could be done by creating an exclusive brand for Moissanite Jewelry. It therefore launched its brand Fiona Solitaires which aims at quenching the thirst of a woman for wearing solitaires. This was eventually achieved by having flagship stores accross India. The newly designed stores are a milestone which has created a buzz in the jewellery industry with its modern design and ambience. The stores are one of its kind which talks about the history of Moissanite gemstones and their evolution in India with Fiona Solitaires. Since designing is the most important part while buying a piece of jewellery so utmost care is taken at each of the Fiona Stores to craft a piece of jewellery that suits your personality. A dedicated designer is appointed for you at each store just in case you need customization for that special occasion!

We understand that the discerning consumer is looking at beauty, durability and affordability of a jewel. CZ (Cubic Zirconia or American Diamonds) doesn’t rank too high on beauty and appearance and loses out on durability, while natural diamonds lose out on price. But, Moissanite is a winner on all three counts!

“Diamonds are forever but Moissanites are for every moment and for everyone” says Saurabh Agrawal Director of Fiona Solitaires who believes that everybody should have the right to access luxury products and we shall provide the right means to achieve them.