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Loading ...Hit the road, Fiat style
Fiat design is about three things: style, practicality and fun.
Looking good is important, so each of our cars is made to turn heads. But that’s not all: we've packed them with innovative design twists that make your journeys easier, safer and a lot happier too.
Iconic Turin designers have created some of our most famous cars, from Pininfarina’s 124 Sport Spider, to Bertone’s ix9 and the Cinquecento (Fiat 500), which was created by Italdesign. It’s a legacy that continues today, with the Fiat 500 winning the Compasso d’Oro, Europe’s oldest and most prestigious design award.
Modern Fiat design is the result of decades of knowledge and knowhow. And we distil everything we’ve learned along the way into every car in our range.
In this picture Roberto Giolito, Design Vice President of FCA India Automobiles Private Limited.
Fiat mission
For more than a century, Fiat has been offering customers simple and affordable, yet innovative solutions to meet their complex mobility needs. The brand’s mission is: to combine the Italian passion for design and originality with the maximum in efficiency and versatility in every model; to produce engines that make driving fun, while ensuring fuel efficiency and low emissions; to use the best technologies to deliver on-board comfort as well as vehicles that are affordable and cost effective to maintain. Fiat makes cars for every need that are also stylish, fun to drive and surprisingly functional. Fiat creates cars with passion to make people’s lives better.
