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In the year 1997 Naagal Garments Industriez Pvt Ltd launched its first brand 'Fox'. It is the success of 'Fox' in Southern and Central India that led to the birth of Club Fox for pan India patrons.
Rajendrra Aggarwal, Company MD
The passionate belief of its founder Rajendrra Aggarwal to blend fashion with business has made Club Fox an highly appreciated brand for trendy clothing in men's category.
Today Naagal serves Club Fox products through its 240 Exclusive Business Outlets (EBOs) located in 176 cities spreaded across 16 states.
"The company's mission is to offer stylish, great, affordable garments for young men's customers of India. I promise to offer my customers options and choices to solve their Fashion problems through our and multi brand outlets."
"My vision is to achieve business volume of Rs.1,000 crore by 2025 in garment and related business with moderate profit. I always want to maintain best of reputation in trade circle and highly respected brand name in the eyes of customers."
The company is in the process of developing a complete wardrobe in the men's category, in order to create an experience for the valued patrons entering the Club Fox store.
"The company focuses on men's casual, laid-back clothing and accessories for young people with a very urban style at accessible prices. The stores themselves are designed as vanguardist spaces that are attractive to their target market.
Club Fox is enjoying rapid domestic expansion as a result of their fashion philosophy which aims at merging creativity and quality design with a swift response to market demands.
New product lines of casuals & Business formal shirts, t-shirts, jackets, blazer, formal & casual trousers & denims introduced in stores have diversified the range of products available in Club Fox outlets.
A more stylish and hi-tech line of clothes linked to the icons of 21st century youth culture.
Every fashion product at Club Fox comes with four options along with acceptance ratio. The swatch board and mood board have variance in design which are not repeated. Trims have variance and are sourced from Mumbai and China.
"Fashion has always been about looking good."
Designer at Club Fox passionately design and create garments to make their youth audience look good.
The creative team at Club Fox consists of designers, sourcing specialist, and product development personnel. The team synchronously works on product item and continuing in-season development. The team persistently tracks the customer preferences along with using the information about sales potential through consumption information system.
The process enables detailed analysis of product life cycles to transmit new designs to internal and external suppliers. The design team thereby bridges merchandising with the back-end production process.
The launch of Club Fox has assured the high growth rate of up to 50% per annum crossing the turnover for 2012-13 to more than 75 crores.
Funding for business and expansion has been mainly from internal resources and accruals. Dependency for funding from bankers are very low. .
Club Fox is a promising brand for future with a strategy to own 500 quality exclusive business Outlets within the next two years.
Clubfox is in the process making Strong presence in large format stores. We have already commenced business with Hyper City.