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| Even though fruit juice business is a small one, he did it progressively and earned better. He spent the money earned in his fruit juice business in other speculation and became a great trader. Not only in speculation, he also invested in Gold Loan, (Pawn Brokers) business and in 1982 he started Annai Gold Loan in Kaasu kadai bazaar, Tuticorin. At that time, his three sons P. Vinayagamurthy, P. Muruganantham and P. Selvaraj helped their father in his business. Pawn broking business gained popularity among people. Only then they did get a chance to know more about gold and gold jewellery business. With this gathered experience, and after P. Muruganantham and P. Selvaraj completing their studies, they thought about to start jewellery business. In 1991, they started a gold jewellery shop under the name Annai Jewellers With his sons support, he improved his business with great confidence. Annai Jewellers which was started as a small business progressed day by day. There by Honesty and Quality started growing. | |
| Thiru Pazharasam C. Paulraj Nadar not only had interest in trading, but also involved himself in Voluntary Social Services. For example, he helped in education, medical assistance, marriage and services to the aged and physically challenged were also enhanced by him. He was known as Father of Society with respect because of his services to the society. He worked night and day in his life and business, knowing that only hard-work makes us to reach great heights. Later, he died in the year 2004, but he lives in everyones heart as the Father of Society. | |
| Until today, his sons have been the preserved vestiges of him by respecting their mother and father. They are following their fathers advice in improving their business through honesty and hard-work. The best example is, they not only brought a change in the gold jewellery industry but also brought awareness among the people, because they should not get deceived by the inferior quality gold jewels. In Southern states, Annai Jewellers were the First to bring the Indian Government plan of Hallmark for gold jewels. Moreover, they introduced Hallmark for Silver plan in South Tamilnadu for the first time. Due to their honesty in business, the small company was extended as a four storeyed grand building on 2nd November 2008, near Old Bus Stand, Tuticorin. Annai Jewellers Opening Ceremony was held most significantly. The people who came to the Opening Ceremony spoke proudly about their hard-work, their popularity among the people and their fathers blessing bestowed upon them. Above all, all the things were kept in order and well, and Annai Jewellers became the only company to be in the heart of the customers. Our Concern concentrates not only in trading but also does services in the field of education, medicine and the work of God. With the peoples support, we are happily announcing that we have started a branch in Kovilpatti on March |
