PITTSBURGH, Pa. Julian Love Jersey . - Dont worry, Kris Letang insists. The heat is coming. Sure, the Pittsburgh Penguins defenceman admits the New York Rangers dont invite quite the same animosity inside his teams locker room as the Philadelphia Flyers. The Rangers ended any shot of that tantalizing matchup when they beat the Flyers in seven games to set up a showdown with Pittsburgh in the Eastern Conference semifinals starting Friday. That doesnt mean Letang expects the next two weeks to be devoid of drama. Far from it. "Im pretty sure the intensity will get really high at one point when we start," Letang said. "The emotion is always going to be part of the game and were going to have to control it the best we can." Its an internal battle the Penguins won during a taut first-round series against Columbus. Expected to send the inexperienced Blue Jackets home without much effort, Pittsburgh needed six trying games to advance. The way the Penguins figure it, thats a good thing. Forced to respond to adversity, they played what coach Dan Bylsma called their best 120 minutes this season to avoid the upset. "We keep coming and we keep coming, playing forward and playing in the offensive zone and grinding teams down with that play with that speed and quickness," Bylsma said. "Games 5 and 6 were our best at playing that way." The Penguins will need to do it four more times if they want to advance to the Eastern Conference finals for the second straight year. They split their four regular-season meetings with New York, all of them coming before the Olympic break. The Rangers hardly look like the team that was still struggling to find an identity when they last faced Pittsburgh in early February. Pittsburgh is no longer the patched-together unit that cruised to the Metropolitan Division title despite having stars Letang, Evgeni Malkin, Paul Martin and James Neal miss large chunks of the season due to injury. The Penguins are healthy. New York is hot. Five things to look for heading into Game 1. SLUMPING STARS: Pittsburgh captain and likely NHL MVP Sidney Crosby hasnt scored a goal in his past 10 playoff games. New York forward Rick Nash has just one in 19 post-season contests wearing a Rangers sweater. Whichever streak ends first could swing the balance of the series. Crosby had six assists against the Blue Jackets, including one to Malkin in the first period of Game 6 in Columbus that gave the Penguins a 2-0 lead. Crosby knows he needs to take more chances. So does Nash, who can live with the drought as long as the Rangers keep it going. "Thats all that matters," Nash said. "Im going to try to keep getting my game going." LUNDQVIST VS. FLEURY: New Yorks Henrik Lundqvist and Pittsburghs Marc-Andre Fleury are the two winningest goaltenders in the regular season over the past five years, combining for 334 victories. Yet Lundqvist has yet to lift the Rangers past the conference finals while Fleury has struggled in the playoffs since helping the Penguins win the Stanley Cup in 2009. Both had their wayward moments in the first round. Both responded with brilliant play. Whoever gets hot — and stays hot — will give his team the upper hand. POWERLESS POWER PLAY: The Rangers went just 3 for 29 on the power play against Philadelphia, ending the series by failing to score 21 straight times with the man advantage. Not exactly the recipe to hang with the Penguins, who had the NHLs best power play during the regular season and was a solid 4 for 15 against the Blue Jackets while adding a pair of short-handed goals in the process. GENOS BACK: Like Crosby, Malkin was in the midst of a lengthy goal drought before coming up with his second career playoff hat trick in the clincher against the Blue Jackets. The rust that came with missing the final three weeks of the regular season appeared to vanish as he lit up Columbus goaltender Sergei Bobrovsky in Game 6. Playing alongside Crosby at times to try to shake loose the cobwebs, Malkin got hot. Expect to see the two MVPs on the ice frequently against New York. NEW YORK MINUTE: Game 1 marks the middle of a busy stretch in which the Rangers will play five times in seven days. Thats fine by them considering it beats the alternative of watching from home. "Now were in the middle of it and were in the battle," New York forward Brad Richards said. "This is when it gets real fun." ___ AP Sports Writer Ira Podell in New York contributed to this report. Wayne Gallman Jersey .Y. - Pittsburgh Penguins star Sidney Crosby captured his second career Art Ross trophy on Sunday after leading the NHL in scoring this season. George Asafo-Adjei Jersey . Pinch-hitter Tommy Medica singled in the go-ahead run in the eighth inning and the Padres beat the Seattle Mariners 2-1 in their first home game since Gwynn died of cancer Monday.NEW YORK, N.Y. - Along with puppies and babies, celebrities are a Super Bowl advertising staple. And this year is no exception.Using stars is a surefire way to grab attention during advertisings most competitive night, when a crowded field of 40-plus marketers vie for the attention of the more than 110 million viewers expected to tune in to the Super Bowl on Sunday.Advertisers use celebrities to help insure the success of their creative investment, said Devra Prywes, vice-president of marketing for research firm Unruly.But it doesnt always work. In order for an ad to go viral, it needs to connect emotionally or give the audience multiple reasons to share, Prywes said.A celebrity cant save an ad that doesnt do those things, but the right celebrity can help amplify it, he said.This year, advertisers are choosing quirkier celebrities and poking fun at bigger names. For instance, Katie Couric and Bryant Gumbel make fun of their inability to understand the Internet in 1994 in a BMW ad. And character actors Steve Buscemi and Danny Trejo star in a Snickers spot.Heres a look how brands are using celebrities in this years Super Bowl ads.Snickers The Brady BunchIn keeping with its 5-year-old Youre Not You When Youre Hungry, campaign that shows hungry people resembling humorous celebrities, Snickers 30-second ad recreates the famous Brady Bunch episode in which the oldest daughter, Marcia, gets hit in the nose with a football. Florence Henderson and action movie Machete star Danny Trejo also make appearances.Online: https://www.youtube.com/watch?v=rqbomTIWCZ8BMW Newfangled IdeaIn order to promote its new all-electric BMW i3 in a 60-second spot, BMW enlisted former Today show hosts Couric and Gumbel to recreate a 1994 on-air conversation when they tried to figure out what the @ symbol in an email address meant. Alex Tanney Jersey. Alison, Couric says to an off camera producer in the 1994 clip, can you explain what Internet is? The ad flashes forward to today, when the duo are in a BMWs i3 similarly confused. Big ideas take a little getting used to, copy states.Online: https://www.youtube.com/watch?v=U1jwWwJ-MxcSquarespace Dreaming With JeffThe website publisher isnt releasing its full 30-second spot until game time but a teaser ad shows a bearded The Big Lebowski actor Jeff Bridges recording relaxing sounds for an album called Jeff Bridges Sleeping Tapes. The company plans to sell the resulting tapes in cassette-tape and vinyl form and the tracks are free to stream online. Squarespace CEO Anthony Casalena said the idea is that any idea can be presented via a Squarespace platform.Online: dreamingwithjeff.comT-Mobile #KimsDataStashT-Mobile hired Kim Kardashian for a 30-second spoof on public service announcements. It pokes fun at Kardashians constant online presence. She makes a plea to save peoples unused data taken back by wireless carriers. She laments that the data could have been used to see Kardashians makeup, vacations and outfits. Please help save the data, she pleads. The ad promotes T-Mobiles service that lets users keep their unused data for a year.Online: https://www.youtube.com/watch?v=ZTwzsV3I3OQKia The Perfect GetawayKias ad spoofs Pierce Brosnans action-movie persona. In the ad, an agent describes a perfect part for Brosnan, who once played James Bond. Brosnan keeps expecting evil villains or explosions, but instead the agent describes a Kia ad in which Brosnan drives to a snowy cabin in a 2016 Sorento. The tagline is The perfect getaway vehicle.https://www.youtube.com/watch?v=XJ-mwaDODt8 Wholeslae Jerseys NFL Jerseys Cheap Wholesale NBA Jerseys Cheap NHL Jerseys Cheap MLB Jerseys Wholesale Soccer Jerseys Cheap College Jerseys Cheap Football Jerseys Cheap Basketball Jerseys Cheap Baseball Jerseys ' ' '