An ode to the unapologetic, passionate, empowered young India, Khadim’s pays tribute to the many journeys it is proud to be a part of. Represented by two iconoclastic stars, Kangana Ranaut and Farhan Akhtar, who dare to be different and have always taken the road less traveled in life, the ad portrays characters in pursuit of their individual goals. Always standing out, never blending in, each person’s story is followed by their name along with the ‘S from the Khadim’s logo, making Khadim’s an integral part of their journey.

Partnering a progressive India, Khadim’s hopes to stay in step with every Indian.