According to EA that the addition of Campus Legend as a sub-feature of mut coins the arcade-quickplay Superstar KO mode has led to a 600% increase in user engagement and seven times the number of people, or instances the use of Superstar KO have happened between August 2020 on Madden 21 and 2021 on Madden 22.

EA has also done some informal polling of Madden players via data collection. It is now clear that Madden players have utilized more than the Tennessee franchise since the Titans' acquisition of Julio Jones. This could be because of the NFL's looser number rules.

Or, the Titans have more fans than they did last year. The Titans are currently the second-highest-used team, second only to the Lamar Jackson-led Baltimore Ravens. The Jacksonville Jaguars and Chicago Bears have also more than doubled the team's usage (the Jaguars have almost tripled it) through the drafting of Trevor Lawrence and Justin Fields and Justin Fields, respectively.

There are a few other major events this weekend that will be tied to the NFL kickoff weekend. First, the Madden E-Sports League, Madden Championship Series, kicks off at 7 p.m. ET tonight. The show will begin at 5:30 p.m. on Thursday ET, the Madden Twitch page and NFL YouTube will feature a showdown between two fantastic entertainers, NFL legend (and YouTube star) Marshawn Lynch and rapper/actor/comedian Lil Dicky, called "The Kickoff." Lastly, EA will also be discounting the Madden NFL 22 MVP Edition by 25%.

Over the years, Madden franchise has had mixed opinions. Some critics have accepted the concerns of both casual and hardcore players. EA has begun to introduce new game modes and features to Madden to highlight that it is a videogame and cheap Madden 22 coins not just a sport simulation.